How to check consumer confidence? Look for Halloween decorations!

Drive through the Hudson Valley’s small city and suburban neighborhoods this week, and you won’t see porches and entryways decorated for Halloween. Just three years ago here Halloween decorations were everywhere. Now with consumer confidence low, Halloween fun’s been scared right out of us. So businesses need to be prepared to patiently listen to the negative coming from their customers, and then get back to them with serious solutions. Kerry Donovan, Director of Marketing