Comments on: Focus on Marketing: Lessons from the Gulf spill http://blog.advertisingandpr.com/focus-on-marketing-lessons-from-the-gulf-spill Focus Media is a Premier, Full Service Agency Located In NY's Hudson Valley Tue, 23 Aug 2011 00:03:52 -0700 hourly 1 http://wordpress.org/?v=3.0.1 By: Josh Sommers http://blog.advertisingandpr.com/focus-on-marketing-lessons-from-the-gulf-spill/comment-page-1#comment-297 Josh Sommers Mon, 21 Jun 2010 02:29:36 +0000 http://blog.advertisingandpr.com/?p=350#comment-297 They were great at leveraging all the available channels, and deploying the latest tools available, which was the spirit of this column at press time. I think the bad data supplied by BP on how much oil was pumping into the Gulf was the start of their loss of credibility. This is a nightmare for them, which they won't recover from an image perspective, and Obama is likely to wear this around his neck for his second term election. They were great at leveraging all the available channels, and deploying the latest tools available, which was the spirit of this column at press time. I think the bad data supplied by BP on how much oil was pumping into the Gulf was the start of their loss of credibility. This is a nightmare for them, which they won’t recover from an image perspective, and Obama is likely to wear this around his neck for his second term election.

]]> By: Bruce Williams http://blog.advertisingandpr.com/focus-on-marketing-lessons-from-the-gulf-spill/comment-page-1#comment-296 Bruce Williams Sun, 20 Jun 2010 19:05:49 +0000 http://blog.advertisingandpr.com/?p=350#comment-296 I admit - I read this weeks after you posted it. Now, it's all the more interesting, considering how the tide of public opinion has changed since then, capped off by Hayward's now-infamous yachting trip. So, the question now becomes - if BP got out of the gate so quickly and tackled this head-on from a PR perspective, where and when did the wheels come off? Or - has White House rhetoric simply turned the tide in the PR war in the Gulf? Or- is it simply too soon to judge this one? Can you lose a few (public and embarrassing) battles and still win the war? Interesting that Anne Womack-Kolton, former Cheney & Dept. of Energy press agent, now heads BP's US PR for Brunswick. I admit – I read this weeks after you posted it.

Now, it’s all the more interesting, considering how the tide of public opinion has changed since then, capped off by Hayward’s now-infamous yachting trip.

So, the question now becomes – if BP got out of the gate so quickly and tackled this head-on from a PR perspective, where and when did the wheels come off?

Or – has White House rhetoric simply turned the tide in the PR war in the Gulf?

Or- is it simply too soon to judge this one? Can you lose a few (public and embarrassing) battles and still win the war?

Interesting that Anne Womack-Kolton, former Cheney & Dept. of Energy press agent, now heads BP’s US PR for Brunswick.

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