Will your company be a big winner in 2011? Chances are you are close to finishing your company budget for next year. Are you investing in marketing? Does your marketing budget reflect a company that wants to eat its competitors’ lunch, or have you plugged in that bare minimum number to say you are [...]

The ability to include videos on websites and in social media has created a powerful new marketing tool for businesses, not-for-profits and political candidates.

Once limited to broadcast and cable television and VCRs for the mobile salesperson, the power of video and its ability to deliver a compelling and easily accessible message now is [...]

If you have the opportunity to land a big sales meeting (or even one that’s not so big), you want to make a powerful first impression — it might be the only chance you get.

First — particularly if you haven’t met the potential client before — start by listening. I admit that was [...]

One of the most widely read parts of a newspaper or magazine is the op-ed section. There are often opportunities to embed your marketing and public relations messages in this prime real estate.

The op-ed pages are an outstanding venue in which to advocate for or against issues, generate support for not-for-profit organizations, promote [...]

Political campaigns are a great case study in how the public is frequently disengaged and needs to be addressed through a wide variety of media.

Consider how many people are “undecided” just before Election Day. In the race for New York attorney general, for example, a Siena poll just two weeks before the election [...]

E-newsletters can be an inexpensive and helpful part of a company’s marketing and public relations, but there are a number of pitfalls you should avoid to prevent having your newsletter become just another annoying piece of unwelcome spam.

In order to be successful, an e-newsletter must have two key elements: interesting content and a [...]

A public-relations program is the least expensive and potentially most powerful form of promotion available.

One well-placed feature article in a newspaper or magazine, or a favorable segment on a television show, can put you in front of thousands, potentially millions, of potential customers with the credibility of independent journalism. One way to earn [...]

Do you have a cookie-cutter marketing plan, something that looks as if it’s taken right off a shelf? I doubt it. No two marketing plans are exactly alike — especially in the age of the Internet.

Websites and search engines provide a variety of potent marketing tools that companies can use to more specifically [...]

A solid marketing strategy requires leveraging multiple touch points. Having a one-trick marketing tool box likely won’t get the job done. Consumers are bombarded with thousands of messages a day. To be successful, companies must hit the unengaged public over the head with tactics that build top-of-mind awareness.

Start with those you know

One [...]

Demonstrating yourself to be an expert in your field — a “thought leader” — is a powerful public relations tool to attract new business and create a presence in your industry.

If you’re a principal or manager of a company, chances are good that you’ve become an expert with unique insights or outspoken views [...]