New York is broke. Municipalities are strapped. States across our nation are close to broke, several of them in worse shape than New York.

What then is the deal with Wisconsin? Tens of thousands of protesters descended on the capital. Several large cities across the state canceled classes last week because so many teachers [...]

We met with a gentleman in my office this week, a very successful businessperson who was considering engaging my firm for public relations work. We didn’t need a lot of time on preliminaries; we all knew one another well. He was a client of ours several years ago, and might be a client again. [...]

Integration of social media platforms should be a priority for companies seeking to be smart marketers.

OK, no surprise there. But many companies remain behind the curve by simply just having a Facebook page — but it’s inactive, or not fully leveraged for its enormous potential. Well, it’s time to catch up, because the [...]

Marketing professionals have known for years the political arena has become the epicenter of the latest and greatest tools and tactics that drive business. Never before has it been as evident as it was in President Obama’s State of the Union address. 

Marketing is used to identify the customer, to satisfy the customer and [...]

What can a marketer do to promote a product that is virtually identical to something a competitor offers? How can you set yourself apart and show superiority over the competition?

That’s the dilemma confronting AT&T and Verizon Wireless now that the latter is about to begin offering iPhones, ending AT&T’s previously exclusive access to [...]

I’m pretty knowledgeable about automotive technology. I subscribe to a few auto magazines, and usually know about a new car model before the showroom salespeople do.

A recent auto TV ad had this ad man shaking his head. In the advertisement, the promoted car’s new pioneering system, which I think was some type of [...]

There’s lots of competition to get the public’s attention. You want to be top of mind — essentially the company that they think of for your product or service. Promotional items are a great way to keep your company’s name in front of your existing and potential customers.

Traditional giveaways like coffee cups, desk [...]

By Josh Sommers Published: 2:00 AM – 01/07/11 Entrepreneurs are always searching for a new piece of cheese (business).

It’s fine to look for new business, but remember to take care of existing customers, because they are the lifeblood of your company and its future growth. Repeat business — and, it is hoped, growing [...]

Facebook is an effective and free way for businesses and professionals to maintain “top of mind” awareness with business contacts and the public.

Posting to your company page on Facebook frequently keeps you actively in front of business associates and can have a far-reaching impact with an audience that is eager to hear [...]

When developing websites, print ads, direct mail pieces and other marketing materials, you need some “pop” to get noticed. The right imagery can make all the difference. In fact, some of the best ads I’ve seen have been less about the words and more about the perfect photo or illustration.

There are two main [...]