You’re newsworthy. Yes, it may be a rare occasion that your company merits being the leading article in a newspaper’s business section. But you likely have things happening pretty regularly that can get you and your business ink in the news media. Developing story lines and hooks is part of a corporate public relations [...]

You would think America’s first African-American president would have enormous legitimacy. His election was monumental for the world. And whether you are a fan of it or not, he reformed health care where others miserably failed.

But instead, President Barack Obama has to answer questions about his place of birth. And it is still [...]

I have a thing for Donald Trump neckties. I ask for them by name. The ties have bold, vibrant colors, are made of quality materials and make a fat knot.

They also make a statement.

That’s the Donald Trump brand. From my neckties to his luxury skyscrapers, Trump’s name and products denote success, quality [...]

Building a business, and the marketing needed to do it, are all about multiple touch points.

Yes, you should be promoting your products and services through advertising, publicity, Web strategies, etc. But networking is often the most effective tool to grow your bottom line. Ask anyone who has made it in the business world. [...]

My firm often gets calls from potential new clients looking for a new brand.

That often means that they are looking for a new logo. Sure, a logo is part of a brand. But a brand is more than just a logo; it’s actually a collection of perceptions in the mind of the consumer.

[...]

What’s happening now in New York state under Gov. Andrew Cuomo borders on miraculous. State political leaders and Cuomo have reached agreement on a $132 billion budget ahead of the April 1 deadline. It closes a $10 billion gap without increasing taxes or selling off the highways.

Are we still in New York? Nah, [...]

After years of failure in trying to break into New York City, Wal-Mart is poised for success this time around. The critical differences in the giant retailer’s approach are instructive for all of us.

The business problem Wal-Mart faced is this: How do you grow without cannibalizing your existing stores? That’s a good question [...]

Clearly, we are in troubled times, magnified by a 24-hour news cycle that repeats every setback in an endless loop. And many around the world today really are living in danger; witness the people of Japan.

Here, spring is a good time to review priorities for your company. Too many of us simply continue [...]

So here’s the question: Do social media tools add business value?

The answer, from my experience, is “Absolutely!”

But the pitfalls are many, magnified by their speed and reach. Realizing the speed of the online social scene, some guidelines to today’s best practices become even more important. Know that they’re not absolute; they might [...]

How many times do we get to witness a meltdown like Charlie Sheen’s? And not once, but twice in five weeks?

This is a reminder to us all that public relations and reputation management, for a company, a brand or a person, is a long-term art. Sheen seems intent on destroying not just the [...]