Editors receive hundreds of public relations pitches a week. Hundreds. When you do the math, the picture becomes clear. An editor who works 40 hours in a week and who receives 200 pitches will get about five pitches an hour — or one every 12 minutes.

This company is having a grand opening across [...]

Public hearings. Petitions. Protests. Politics. They’re all part of controversial land-use projects. Oftentimes, developers trying to get a project proposal through municipal approvals don’t think about a key ingredient to making their plan a success: When appropriate, they need to proactively address community relations and engage the news media.

If a developer or consultant [...]

Like many of us in business, reporters and editors for the print and broadcast media have little time. In fact, give them their due credit; most of them have less time. It’s common knowledge that the staffs in newsrooms are shrinking. What that means for you is that fewer media people are willing to [...]

Marketers take note: CEOs think you are not credible. Nearly three-quarters of CEOs believe marketing professionals lack business credibility because they are focusing more on branding and “pretty” plans and less on results — sales growth — from their work.

According to a survey of more than 600 CEOs and decision-makers at large corporations [...]

The region’s business community lost a giant this week. On a personal level, I lost a mentor, friend and someone who believed in my professional abilities well before most others.

Dave Cocks started as a teller at Walden Savings Bank 33 years ago. He became the bank’s president in 2000. When he passed away [...]

Brand building is a process. Just ask LeBron James.

You can bet LeBron’s marketing team has been working long hours this week, after his multi-million dollar brand suffered an unexpected setback Sunday when the Miami Heat was upset by the Dallas Mavericks in the NBA Finals.

James’ brand has transcended professional basketball since he [...]

As recently as 10 years ago, major Manhattan public relations agencies considered media training to be a small segment of their businesses. But the advent of social media and electronic communications has catapulted media training into one of the fastest-growing practices in the industry.

In fact, it is striking to follow the national news [...]

Attention all vice presidents and directors of marketing: Making smart or poor decisions with strategy and deployment rests with you. When things go well, everyone will want to share the spotlight. When marketing plans don’t yield satisfactory results, the spotlight will rest on you alone. So, when you’re in charge of marketing, the buck [...]

We just got a subtle reminder that the world of social media, and particularly LinkedIn, needs to be a part of the way we do business every day.

LinkedIn went public late last week. The initial public offering of common stock sold at a public price of $45 per share. Total shares offered: 7.84 [...]

Perhaps you think you are doing all the right “stuff” with your marketing. You may deploy direct mail, broadcast radio and TV, public relations, Web marketing and more. These tactics likely make your phone ring, if done well.

But what happens after you get the lead? Is your intake process helping you close deals, [...]