In tough times, and even in good, finding new customers is an ongoing challenge. When positioning your company or product to be top-of-mind in your arena (so that new customers come your way), having a strong brand is essential.

As outlined in last week’s column, your brand is more than your logo and tagline. [...]

Often, my office phone rings and on the other end of the line is a person who tells me they need branding for their company or their product. Unfortunately, most people think of branding only as a logo and a tagline. Your brand is a lot more than that, and it is a work [...]

To build an effective marketing program, you need to attain critical mass of positive impressions. Great marketing is about using multiple touch points to reach the largest audience — and the right audience. Do that and the momentum in gaining new customers will become self-sustaining and likely grow.

However, when determining how to divide [...]

I recently got an e-blast from a men’s clothier offering me expert advice to help me in my career as a businessman. The headline was “How to Dress For a Job Interview.”

This was just one in a series of email blasts that have come to me in the past few months.

In this [...]

Are you where you need to be to be seen by your customers and potential customers? More specifically, is your website mobile-ready so your customers are seeing you?

More and more people are receiving their Internet information on their smartphones; even more so than on their desktop computers. According to a study by dotMobi, [...]

Are you where you need to be to be seen by your customers and potential customers? More specifically, is your website mobile-ready so your customers are seeing you?

More and more people are receiving their Internet information on their smartphones; even more so than on their desktop computers. According to a study by dotMobi, [...]

During the past few weeks, my team and I have had the privilege of working with leaders of the local business community, donating our time, money and expertise to a special project that really shows the profound effect word-of-mouth communication can have among people in a community. Yes, our community has been all abuzz.

[...]

Is your front door attracting and retaining customers?

Your website is your business’ front door. It’s where people find you or check you out before doing business with you. Does your website help or hurt your business? In the end, your website will help make the phone ring, help you close the deal, or [...]

Perception is a funny thing. It can be a little fickle, too. Is it relevant to the 2012 presidential race?

Recent fighting by our government leaders on a monumental issue has proven that there were no winners in Washington. It left a bad taste in the mouths of all of us, and we’re not [...]

If a tree falls in a forest, does anyone hear?

They will if the tree has a good marketing plan — and a budget to accommodate it.

If a new business hangs its shingle and swings open its doors, does anyone walk in on that first day? They may, if they are walking by. [...]