Demonstrating yourself to be an expert in your field — a “thought leader” — is a powerful public relations tool to attract new business and create a presence in your industry.

If you’re a principal or manager of a company, chances are good that you’ve become an expert with unique insights or outspoken views [...]

Direct marketing is great, but advertising creates awareness.

I write about direct marketing frequently. It’s defined as marketing via outlets other than what we think of as traditional advertising (newspapers, TV, magazines and radio). Tactics like direct mail, e-mail blasts, telemarketing, and ad words on the Web get you on the doorstep of exactly [...]

It’s a common marketing misstep to be blinded by your personal views and experiences when planning your marketing campaigns. Business owners and managers often assume that the masses share their habits, and this can lead to poor marketing decisions.

When first meeting with new clients or speaking with people at business events, it’s common [...]