One of the hot new terms to hit the marketing world in the past few years is the “time-starved consumer,” because it captures perfectly the state of many of our lives.

Consumers today are overstressed, overwhelmed and overworked, and it seems that everyone — from soccer moms to CEOs — is struggling to balance [...]

Becoming an active, visible part of the community is an important part of any company’s marketing program. Board memberships, sponsorships and volunteering all allow businesses and their employees to give something back to the community in ways that benefit a company’s visibility.

When considering corporate responsibility and volunteerism, it is important to never lose [...]

From a marketing perspective, it has been fascinating to watch how the Hudson Valley has evolved over the past 15 years. For starters, according to organizations such as the Hudson Valley Economic Development Corp., the Hudson Valley region officially includes the seven counties of Westchester, Rockland, Putnam, Orange, Dutchess, Ulster and Sullivan. But as [...]

Becoming a successful entrepreneur isn’t easy. In fact, about half of all new businesses fail. If you’re ignoring the odds and going for it, here are some marketing program tips to leverage for small-business success.

Start by getting your brand established. An easy-to-remember name that makes it clear what you sell is important. It’s [...]