Granted it might not happen every day, but many of us have, at some point, been so touched by a television commercial that it moved us to tears.

That’s pretty amazing for a 30-to 60-second advertisement. I bet an Internet advertisement or piece of direct mail never had the same effect on you. Last [...]

The other night I was doing my part and sitting through a dreadful television show my wife couldn’t wait to see. I don’t think I was exactly the target demographic the TV producers had in mind for this particular show. A commercial break came on, and in rolled the advertisements for products such as [...]

The Great Recession may be over, but it will continue to impact how we think, and rethink, our business strategy for years, even for the remainder of our careers.

One thing that certainly did test us during the recession was change, and how we communicated it. While change done strategically can create better efficiencies [...]

Staying on message is one of the most fundamental rules of any type of external and internal communications. IBM repeated the word “excellence” in its advertising during the 1980s until the lines became part of pop culture.

Martin Luther King Jr. repeated “I have a dream” in his famous speech at the Lincoln Memorial [...]