By Josh Sommers
Published 04/23/10
Most often, 80 percent of a company’s business can be attributed to 20 percent of its customers. OK, that’s no big revelation. But when developing strategies to grow your business, it’s vital to market with the 80/20 rule in mind.
Going after new business through advertising is important. But the lowest-lying fruit in [...]

By Josh Sommers
Published: 04/16/10

As a “PR man” and marketing strategist, I’m an optimist and positive thinker. I try to bring that vibe and culture to the companies I work for.

Late last year, I wrote, with some level of prematurity, that the worst was behind us. This was part of my advice that companies should position [...]

By Josh Sommers
Published: 04/09/10

No business, whatever its size, has unlimited resources for marketing. That’s why every dollar spent on promotion has to count.

If your company was advertising accounting services, you wouldn’t buy ads on MTV. Similarly, promoting auto parts in a magazine focused on early child years also would not be the best use of [...]

By Josh Sommers
Published: 04/02/10

Social networking is sweeping across all industry sectors in the Hudson Valley at a speed I’ve never seen before.

Over the last three weeks, we’ve created six Facebook pages for clients, and coached many others on Twitter and other forms of social media. It’s a fascinating time as businesses rush to this new [...]