Villa Roma Celebrates 40 years in 2010

2010 represents a major milestone for the Villa Roma resort in the Sullivan County Catskills. Villa Roma is celebrating its 40th anniversary! To commemorate the occasion, Focus Media designed a special 40th anniversary logo for the resort  which you will see in Villa advertising and e-newsletters. Focus Media will assist Villa Roma in leveraging its [...]

Focus on Marketing: Health care needs education campaign

March 26, 2010

Walk down any main street and ask people to name their representatives in Congress, the state Senate or the local municipal board.

Most people won’t know, or are simply confused about who sits in what seat. I’ve run my share of political and public perception polls. In general, people are unengaged, don’t pay attention [...]

Focus on Marketing: No winners in Cablevision-ABC fued

By Josh Sommers
Posted: March 19, 2010

Public relations geeks were tuned in, pardon the pun, to the recent conflict involving WABC-7 and Cablevision. The very public battle between the two companies temporarily led to dead air on Channel 7 for Cablevision subscribers.

Consumers usually don’t have a whole lot of patience when they get inconvenienced by spats [...]

Focus on Marketing: Toyota must rev up image campaign

By Josh Sommers
Posted: March 12, 2010
If you lay Toyota’s image issues on the line, it’s not pretty. In the eyes of the public, Toyota put bottom line over safety and clung to information rather than favor disclosure for the benefit of public safety. Toyota screwed up — big time.
They know it. Worse: We know it. [...]

Focus on Marketing: Well-chosen freebies can lure old, new customers

By Josh Sommers
Posted: March 05, 2010

Sometimes gifts, or a really great deal, is what it takes for people to try, or retry, a product.

Banks offer free kitchen gadgets or promotional products when you open certain types of accounts or sign up as a customer at a new branch. Casinos often offer free slot dollars for [...]

Josh Sommers Joins Chamber Board

FOCUS MEDIA’S JOSH SOMMERS JOINS BOARD OF DIRECTORS
AT ORANGE COUNTY CHAMBER OF COMMERCE

Brings experience in economic development, marketing and public relations

Goshen, N.Y. – February 18, 2010 – Josh Sommers, president and CEO of Goshen, N.Y.-based Focus Media Inc., has been elected to the Orange County Chamber of Commerce’s Board of Directors.

Sommers, who also serves as [...]