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by Josh Sommers Posted: January 29, 2010 Successfully marketing yourself and your business is all about multiple touch points. With so many marketing vehicles — like direct mail, print and broadcast, e-mail is a medium that can be part of a winning marketing program. But the initial steps of setting up your program are the most [...] By Josh Sommers, Posted: January 22, 2010 - Do you want to increase awareness of your business in the marketplace? Would you like to position yourself as an expert in your industry? Are you looking for a new way for prospects to find your Web site? If your answer is affirmative on just one of the above [...] by Josh Sommers As a 1980s kid and avid baseball fan, I was pretty excited one day to open a package of Topps baseball cards and find a Mark Mc-Gwire rookie card. It was clear he was going places. Just too bad he ended up being a cheat and the poster boy [...] Goshen, N.Y. – January 7, 2010 –Focus Media, Inc., a prominent Hudson Valley-based public relations and marketing firm, has been named advertising agency of record for Orange Regional Medical Center. As agency of record, Focus Media will serve as Orange Regional’s strategic marketing partner. This role includes providing message development and creative for advertising campaigns, Web [...] Event offered OC communities a jump-start for energy grant opportunities New Windsor, N.Y. – January 13, 2010 – Orange County Business Accelerator, in conjunction with Blue Springs Energy, hosted a successful energy grant seminar recently that offered municipalities in Orange County fast-track opportunities to apply for US Department of Energy grants early in 2010. On [...] By Michael Levensohn GOSHEN — The public-relations people would call this one a blockbuster. It’s what they do. Focus Media, the largest advertising and public-relations firm in Orange and Sullivan counties, is acquiring Madden Communications, the largest P.R. firm in Rockland County. Financial terms were not disclosed. The deal should be finalized Monday. It’s been [...] By Josh Sommers People will pay more for quality. In a bad economy, they will do so within reason. Do you charge more for your product or service than your competitors? If so, have you educated the marketplace as to why? Nike charges more for its sneakers than similar brands. And you’ll pay a [...] Goshen, N.Y. – January 7, 2010 – Focus Media, Inc., a prominent Hudson Valley-based public relations and marketing firm, has been named advertising agency of record for Orange Regional Medical Center. The last steel beam was hoisted up into place for the $85 million Kaplan Hall at SUNY Orange Newburgh. SUNY Orange President Dr. William Richards, Orange County Executive Edward Diana, Congressman Maurice Hinchey and NYS Senator William Larkin were joined by college and county officials, Newburgh Mayor Nick Valentine and neighborhood residents for the occasion. [...] |
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