2009 October | Focus Media

Choose outdoor ads wisely

By Josh Sommers
Posted: October 30, 2009

Outdoor media, such as roadway billboards and signs at public places like shopping centers, can be a good fit for some advertisers. The key to success with outdoor is to know when it’s a good use of your resources and making your message count. As I frequently discuss in this [...]

The Hudson Valley Green Real Estate Development Conference

Held Wednesday at Tech City in the Town of Ulster, experts from across the Tri-State region brought the latest news and challenges in the quickly changing green building field. Panelist and Focus Media client Pete Berman of the Ruby Group outlined institutional roadblocks from the banking and appraisal communities that may be slowing [...]

How to check consumer confidence? Look for Halloween decorations!

Drive through the Hudson Valley’s small city and suburban neighborhoods this week, and you won’t see porches and entryways decorated for Halloween. Just three years ago here Halloween decorations were everywhere. Now with consumer confidence low, Halloween fun’s been scared right out of us. So businesses need to be prepared to patiently listen to [...]

Orange County Business Accelerator Ribbon Cutting

The giant Orange County Chamber of Commerce ribbon cutting scissors make it official.

Orange County Business Accelerator Now Open

“It’s a stimulus package for jobs” according to the Chairman of the Orange County Industrial Development Agency. James Petro beamed this morning at the Orange County Business Accelerator’s unveiling at Stewart Airport in New Windsor. He praised all involved for their vision and for quick action in getting the brand new building up [...]

Strategist says: Use Series to build business bonds

By George Spohr
Times Herald-Record
Posted: October 27, 2009 -

With the hometown Yankees headed to the World Series, there are a variety of ways for businesses to capitalize on the excitement.

“Building stronger relationships with existing and potential clients is a key way to grow your company, and one way to do that is to have a viewing [...]

Focus on Marketing: The right media makes success more likely

By Josh Sommers
Posted: October 23, 2009
I hear it all the time when meeting with potential clients: An advertising campaign was launched and it didn’t work. Instead of it being a weakness in their strategy or an issue with their product, advertisers often blame the medium they selected. Blanket conclusions are drawn from these experiences, such [...]

New Partnership Board President challenges grassroot NIMBYs

By FRITZ MAYER, River Reporter
ROCK HILL, NY — The new chairman of the board of the Sullivan County Partnership for Economic Development was formally introduced to the membership on October 8 at a packed event with more than 200 guests at the Lodge at Rock Hill.

Josh Sommers, the president and CEO of Focus Media, is [...]

Sullivan County Partnership hosts awards gala

Posted: October 16, 2009 – 2:00 AM
Times Herald-Record
More than 200 business and public leaders were in attendance at The Lodge at Rock Hill last week as the Sullivan County Partnership for Economic Development held its 15th Annual Dinner and Celebration. Members presented awards of honor and a new board of directors; officers were installed, and [...]

Focus on Marketing: Internal Communication

Focus on Marketing:
Internal communication is a key tool for success
by Josh Sommers
Posted: October 16, 2009

While seeking new customers through marketing and publicity campaigns, companies, large and small, should also develop strategies for good internal communication.

Companies that engage their employees with solid internal communication create an atmosphere of “buy-in.” This leads to good morale, enhanced staff [...]