General Motors knows it has an image issue. The company has long been embattled with perceptions about reliability when compared to imports, and until recently, has been below the curve on fuel efficiency. The recent bankruptcy headlines haven’t helped, either.

When you have a crisis or image issue, the last thing you want to do is [...]

One thing is for certain: You can’t be at every networking event or meet all the right people you need to succeed without a little help. But you can leverage social media to meet and stay connected with the right people.

In addition to Twitter, Facebook and LinkedIn are the largest social media outlets making networking [...]

One thing is for certain: You can’t be at every networking event or meet all the right people you need to succeed without a little help. But you can leverage social media to meet and stay connected with the right people.

In addition to Twitter, Facebook and LinkedIn are the largest social media outlets making networking [...]

Yes, it seems like the worst is over. Experts say we’re climbing out of the recession and better days are ahead.

Although I predicted that companies who kept up their marketing heat during the recession would make the most gains when the economy turned around, here’s a column for those companies that crawled into the fetal [...]

No matter who you are, no business has unlimited resources to spend on advertising. That’s why you’ve got to make every dollar count to get noticed.

There’s always the one philosophy that some businesses try — at least the ones with deep pockets: throw a bunch of crap on the wall and see what sticks (I [...]