Here’s a dirty little secret: While there are exceptions, most broadcast stations don’t program for the age 55-and-older crowd. The 25-54-years-old demographic is the most lucrative consumer spending group. Thus, it’s understandable that most radio and broadcast TV stations program to that audience so as to be attractive to advertisers seeking that demographic.

It’s nothing personal. [...]

In tough times, many companies make the mistake of curling up into the fetal position rather than marketing hard to survive and position for future growth. As advised on a weekly basis in this column, the companies that keep their commitment to marketing will come out on top when this economy turns around. But during [...]

All week long I haven’t been able to get the 1950′s song “Lollipop” out of my head thanks to it being featured in Dell’s latest TV campaign promoting the colorful options of the company’s Inspiron laptops.

Dell’s TV spot has been on the air since late June for good reason. September’s back-to-school time signals heavy sales [...]