When choosing one company over another to engage in some type of purchase or service, you will likely weigh the potential vendor’s substance, qualifications, reputation and ability to provide the right product at a fair value. But sometimes the best companies make the costly mistake of not creating compelling presentations and proposals to help their [...]

There’s no doubt about it. The days of a GM and Chrysler dealer in every major town are over. The elimination of 1,000 GM and 789 Chrysler dealerships over the past week is just the beginning, as many more cuts are expected.

There are lots of good reasons why moving quickly to change the business model [...]

Since starting this column in March, I’ve spent a lot of time promoting the virtues of third-party credentialing by attaining news-story placements in the media. But for most businesses, earned media alone is not enough.

When developing paid advertising campaigns, the use of testimonials also brings desirable third-party credibility to your marketing messages. Any business can [...]

Last summer, I took my wife and two daughters to Disney World to celebrate the July Fourth holiday. Yes, I was crazy enough to brave the almost 100 degree weather with kids that were just 3 and 1 years old.

It’s was a lot different since I last saw Mickey and Donald as a kid. Now [...]

I receive almost a hundred event-sponsorship invitations a year from not-for-profit organizations asking my firm to sponsor everything from galas to golf tournaments. I’m sure this sounds familiar to most company heads and business owners.

Sponsorship levels include placements like golf-course tee sponsorships, journal ads, special listings on invitations and even big-ticket opportunities costing up to [...]